DataBroker DAO announces its first exchange — CoinFalcon

DataBroker DAO announces its first exchange — CoinFalcon

We’re happy to announce the first exchange to list our DTX token upon release after the main token saleCoinFalcon, a smaller European cryptocurrency exchange based in the United Kingdom, will also be running a battle’ to give away 10.000 EUR worth of DTX to top traders on the exchange. DataBroker DAO community may be curious about CoinFalcon, so in this blogpost we spotlight the more important features of this exchange.

CoinFalcon’s History and Mission

CoinFalcon was founded by Jordan Steeves and opened its doors in October of 2017. The business is located in London, but Steeves is from Washington State and lives in San Francisco. CoinFalcon’s goal is to provide fast, straightforward exchange of cryptocurrencies, initially allowing the purchase of BitcoinEthereumLitecoin, and IOTA with a range of trading pairs. It is accessible by browser or smartphone and offers a community chatfeature for greater transparency.

Moreover, CoinFalcon has already leaped ahead in its quest to dominate the cryptocurrency space by being named AngelLists Breakout Company and rising to ProductHunt’s elusive top featured product.

CoinFalcon is a European exchange with a focus on service to citizens of the European Union. Under its sign-up disclaimer, CoinFalcon states the company does not accept residents or citizens of IranNorth KoreaSudanSyria, and the United States. Fortunately, we’re actively trying to get listed on numerous other exchanges as well, to cover some of these countries for our community.


Like with most respectable exchanges all deposits are free. CoinFalcon charges no network fee for Nano and IOTA withdrawals, and fees for all other supported currencies vary. They recently changed their trading fee structure and makers now have a 0% fee!

Service/Support Tickets

ConFalcon offers 24/7 live chat support. Additionally, CoinFalcon will attempt to recover cryptocurrency that is mistakenly sent to the wrong address for 20€. Of course, they do not guarantee results.

Try it out today:

Other Perks

CoinFalcon stores more than 98% of the reserve cryptocurrency it holds in an offline secure wallet and offers two-factor authentication to its users via a downloadable authenticator app.

Buy with Euro
Buy cryptocurrencies by depositing euro’s first. For this you will need to verify your account like on most exchanges, which will take 5 min. approx.

CoinFalcon claims to offer instant trading. After testing the exchange, we’ve found this to be true.

More than 50 coins available
If you follow the exchange on Telegram you will notice a very consistent listing of tokens. Here you can find all tokens and cryptocurrencies that are available to trade on CoinFalcon.

Referal program
Invite friends and get 50% commission from their trading fees. Login to invite friends!

CoinFalcon appears to have a good reputation among users for its ease of use and low fees. They have added more options to their list of supported coins in the months they have been in business.

The disadvantages of CoinFalcon as an exchange are that it is not open to users from a number of countries, including the United States. Traders must also use cryptocurrencies and cannot deposit or withdraw in any fiat currency. This, of course, means that they do not accept credit cards or PayPal. The CoinFalcon mission statement focuses on serving as an alternative to modern banking and finance.

A great tip we would like to give to the community is to make sure to check the buying and selling price to avoid unfair prices. Due to the overly-simplified UI and sometimes low liquidity, inexperienced users may not know the difference in buy and sell price, leading them to simply push the buttonand trust that the transaction will be fair.

CoinFalcon vs. DataBrokerDAO

The community can look forward to DataBroker DAO debut in the early June after the main token sale, the right date is still to be determined but will be clearly communicated through all our social channels. We’ve also arranged a battle between traders to win 10.000 EUR worth of DTX. All the details about this trade volume competition will be communicated in the near future as well.

We’re aware that this is not a biggest exchange, but after seeing the impressive UI & UX we believe it’s a good choice for most traders. Furthermore, this is a great step forward to help us get listed on some major exchanges in the future.

Any questions, opportunities or partnership requests are welcome on any of these channels:


The mechanics behind the DTX price

The mechanics behind the DTX price

In this article we’ll discuss the rationale underpinning the DTX price. We will run through the business case and commercial targets for DataBroker DAO for the years to come to demonstrate how the DTX price was set.

The initial price of DTX

To determine the market potential of DataBroker DAO,we researched the potential market for reselling Internet of Things (IoT) sensor data. As a starting point, we analysed the primary market for IoT sensor data, that is, the amount that is spent annually on a global basis by companies, governments, academics and individuals to benefit directly from the data generated by the sensors. We define the primary market as the market of beneficial owners of sensors, namely the companies, governments, academics and individuals who purchase, deploy and maintain IoT sensors for their own benefit.

According to Gartner, this industry grew from a 600 billion USD in 2015, to a staggering 900 billion USD in 2017. According to the same study, the primary market for sensors is expected to continue growing at this pace of growth for several years to come and is reaching 1.3 trillion USD in 2020and 1.6 trillion USD per year by 2024.

This expenditure is to purchase, deploy and maintain the 9 billion sensorsthat existed in 2015, the 19 billion sensors in 2017, the expected 34 billionsensors in 2020 and the 45 billion sensors deployed globally by 2024. Suffice to say, the primary market for IoT sensor derived data is staggeringly large.

With a clear understanding of the current and expected size of the primary market for IoT sensors for the years to come, we applied some practical business assumptions to arrive at the expected value of the data generated by these sensors for these primary market participants. To understand the underpinnings of these assumptions, one has to have insights into the way that organisations and enterprises manage investment budgets.

Investment decisions within enterprise typically must pass a threshold, an investment payback period. That is, they apply a maximum “break-even” point for investments that they make, such as investing in deploying a network of sensors to improve operational efficiency. If it cannot be demonstrated that an investment will pay for itself within this period, the investment will not be made. Based on our experience, this payback period is typically 18–24 months.

Thus, to determine the value of the data to the enterprise that the sensor deployment will generate, we divide the total market for sensor investment by the payback period of 24 months.

For instance, 2015 saw 600 billion USD investment by primary sensor owners. The value of the data per year for these primary sensor owners is estimated to be 300 billion USD, 600 billion USD / 24 months = 300 billion USD per year. Following the same set of assumptions, we anticipate that the value of data produced in 2024 will be 800 billion USD per year.

With the primary market value estimated, we analysed the secondary market value of this data. By secondary market we refer to parties who purchase the data provided and priced by primary owners of the IoT sensors. Based on our commissioned research on this, it is expected that 1 out of 10 sensors will be of interest to potential secondary market participants and that on average there will be 1–3 buyers of each interesting data stream.

On this basis, we estimate that the potential value of the secondary market for sensor data to secondary market participants reached between 45 and 135 billion USD per year globally in 2017. With the same set of assumptions about the value of sensor data to secondary market participants and the anticipated acceleration of sensor proliferation globally, we estimate that the secondary market for sensor data will grow to between 80 and 240 billion USD per year globally by 2024.

Interesting to note is that, according to McKinsey, in 2015, there were about 5000 companies active globally in the business of procuring data from diverse sources, enriching, aggregating and selling on data and value added insights to their clients. This industry had, at that point, grown to a 150 billion USD per year industry without access to any of the sensor data that we make available via DataBroker DAO. We anticipate that this group of companies will be early buyers on DataBroker DAO as we provide them with access to data that was previously out of reach, further enhancing and growing this existing industry.

With the top down calculations of the size of the primary and secondarymarkets for IoT sensor data in hand, we spent a great deal of time throughout 2017 discussing with marketplace stakeholders about the willingness of sensor owners to sell access to their streaming data to determine bottom up how many sensors will eventually be on DataBroker DAO and how much sensor owners would charge. For the first part, we set our 2024 target at 225 million sensors on the platform, which will represent less than 1% market share at that point in time.

The key insights gained were equal parts logic and pricing psychology. There is a logical price based very much on the above calculations and there is an equally important psychological dimension to purchasing behaviour. Prices such as 0,245 per week seem abstract to buyers while 1,00 per week seems more understandable from a psychological perspective.

Based on this bottom up exercise and taking into account the non-rational elements in pricing, we determine that the optimal pricing for DTX is at the point where one DTX token represents the average value of the data from a sensor for one week. This allows us enough granularity (at 18 decimals) to work with micropayments and fits the mental frame for pricing. This combined with our 2024 target of 225 million sensors, leads to the pricing of the DTX token:

2 500 000 000 USD/YEAR
— — — — — — — — — — — — = 11.11 USD/SENSOR/YEAR
225 000 000 SENSORS/YEAR

We determine the corresponding price per token by looking at the market predictions in the previous section for 2024. At that time we project to have 2.5 billion USD flowing through the platform for 225 million sensors. The average sensor has a value of ~12 USD per year, ~1 USD per month, or 0,25 USD per week and as such the value of 1 DTX token should equate initially to this number. At an ETH price of 1000 USD / ETH, 1ETH will get you 4000 DTX tokens. We determine the maximum number of tokens issued to be 225 million, the amount of sensors on the platform in 2024.


Stay tuned for more exciting news and insights on &

Any questionsopportunities or partnership requests are welcome on any of these channels: